Jusa cold pressed

הלקוח: JUSA COLD PRESSED
אז מה היה לנו שם: UX, עיצוב, פיתוח, פרסום בגוגל וקידום אורגני

האתגרים

The members of JUSA approached us with no prior experience in active online advertising. We quickly identified a huge gap between the innovation, originality, and message of JUSA's product and the brand's digital presence and the achievements of its online activity. Alongside precise and meticulous design and characterization efforts, we devoted a lot of thought to planning the advertising channels. The only thing we can say is that we came to the conclusion that achieving the most accurate exposure possible to the target audience for the brand and maintaining a high percentage of returning customers to the site with a minimal advertising budget are the most important goals.

מה עשינו?

As mentioned, the gap between the brand's offline and online product was large, and we needed to boost digital by at least 10 levels, in terms of visibility and especially in terms of the results that the Internet can bring to the business. We held several meetings and workshops with the friends from Jossa to distill the message that the company's product brings, and the tone of Jossa's people, which we felt was exactly what was worth bringing to the front.

After designing, characterizing, and planning the website, we set up sponsored campaigns on Google, and began running organic promotion.

תוצאות

In a shorter time than usual, the company's online status was getting closer to the goals we had set, and soon the brand's online status matched the impressive level of innovation and operational speed that JUSA had offline when we first met them. The cost per click of the campaigns dropped by more than half in just three months, and online sales boomed!